Although BMW has never sold a production car, the German luxury brand has built two prototypes of M3 pickups based on E30 and E90 vehicles. Many markets, especially Australia, have asked BMW to build a truck that can compete with the new Mercedes X-Class. Unfortunately, BMW has been reluctant to call the X-Class “horrific” in an interview.
At this year’s Paris Motor Show 2018 BMW Motoring announced the bad news – a pickup will not happen. BMW development manager and board member Klaus Fröhlich took the responsibility for the decision and said, “I’m the bad guy.” Although the Australian BMW department has been calling on the factory to build a pickup truck for years, “I do not see any evidence that we can ever make a good suggestion – looking at the pickup market, it’s a lot of utilities low, every business case we’ve done so far has been far from relevant, for us the market segment is too small because we have a higher pickup price, the premium side of this market is extremely small and few regions in the world – Australia is one of them. “
The development costs of a BMW truck would simply be too high and the benefits too low. Mercedes saves costs by using the X-Class on the Nissan Navara platform. BMW has already worked with Toyota to build the Z4 / Supra. Therefore, the idea of a Hilux-based BMW lorry was also circulated. Sorry for anyone who has gone through a production version of M3 Out, but if you want one, you have to build it yourself.