The carpet of our Volvo XC40 test vehicle is orange. Bright orange. The color of a prison suit, though Volvo has chosen to call it Lava, which is probably a better idea. And it's everywhere: on the floor, on the sides of the center console and on the door panels. This is a $ 100 option on R-Design models, and its availability makes a statement about the youthful exuberance of the SUV and the target audience. Or, as one passenger said, rubbing his hand in the fibers of the carpet: "It is deliberately aimed at younger consumers, while trying to be less Volvo-y." this crossover is both a Volvo and the 240 of his great-aunt.